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Stephanie's Conferencing Blog


 

Stephanie Morehead, Event Coordinator

 

Stephanie Morehead serves as Event Coordinator with primary responsibilities in: virtual event planning and management, product trainings, and quality assurance. Stephanie specializes in stellar customer service and consultations. She honed a well-rounded perspective of the conferencing world through her previous positions in operations and sales.

 

Feel free to contact me at smorehead@infiniteconferencing.com

 

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Monday, October 15, 2007

Conferencing makes cents/sense

It's quite clear that conferencing services cut the cost of face-to-face meetings by saving you on time, travel, and venue expenses. But are you savvy to the many ways virtual conferencing can actually help you make money? This blog explores the real opportunities to "make cents/sense" or generate and facilitate sales through virtual conferencing.

Everyone wants a return on investment. Audio and web conferencing constitute a small investment that provides a dynamic platform to get your message across to your clients and prospects and see the results pay off. Infinite Conferencing products are designed for you to showcase your products, services, and ideas. The most popular feature is to desktop-publish a PowerPoint for you to knock 'em dead with your presentation prowess. You can also share live applications in real time to demonstrate actual software running on your computer and give guided web tours of new developments direct from your website.

You increase leads when you market your webinar, webcast or online presentation from your website or newsletter. Online sales events are an effective step so that interested prospects can learn more about you and vice versa. Launch your stellar ideas and new products using virtual conferencing and keep your pipeline full at each stage.

You can incorporate conferencing tools in your closing techniques by posting a hyperlink of your event recording in your follow up emails to your prospects. Through the use of flash technology, your recorded event will promote your brand and reach new target audiences on their own watch. You can further advance your brand with a customized login page, professional dial-in phone number, and post-conference survey tailored to your marketing goals.

You can also build relationships through virtual conferencing. As the New York Times best-selling author and sales-guru, Jeffrey Gitomer, says "All things being equal, people want to do business with their friends." Through virtual communications, gain the upper hand over your competitors by fostering friendships with your prospects and improving your chances of long-term business rather than just earning a quick "commission."

The following is a list of 12 top conferencing tools often used to generate and/or facilitate sales:

1. Sales presentations : You've got the virtual appointment. Now is the time to pitch to clients and prospects and dazzle them with professional PowerPoint presentations. Make a great first impression and close more sales.
2. Product demonstrations : Show and tell! Share new software and product developments live from your computer to your client's desktop.
3. Publicity events : Hold virtual PR events to generate an online buzz and build greater awareness around your business or organization.
4. Online meetings : Business doesn't end at 5pm. Meet 24/7 with your top contacts via phone and/or web.
5. Board meetings : With online board meetings, important votes don't have to be delayed and neither do profitable projects.
6. Market Research : Conduct valuable market research and interviews with the convenience of reservationless and operator assisted conference calls.
7. Investor meetings : Make your case for greater financial commitments from investors using phone and web meetings.
8. Franchisee events : Hold virtual events to get your franchisees and prospective franchisees on board with franchise goals!
9. Fundraising events : Raise funds for your non-profit by hosting a reputable expert/speaker to present on the topic of your service and charge admission for your publicized online event.
10. Teleseminars: If you have the expertise and relevant subject matter, people will pay to hear what you have to say. Have our operators compile a detailed participation report of your attendees for follow up and grow more opportunities.
11. Webinars: If you have expertise and valuable content, people will pay to see and hear what you have to say on our virtual platform. Use the Event Coordinator tool to track registrations in real time.
12. Webcasts: Never again let your high profile events go without the enhanced reach of a webcast. Our Event Management package will handle the evites, registration from A-Z, credit card processing, and reminder emails.

Notes:

Jeffrey Gitomer. Little Red Book of Selling: 12.5 Principles of Sales Greatness- How to Make Sales Forever. (pg. 81) http://www.gitomer.com/products/Books.html

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