Register now to learn:

• Why today's brands have to think like publishers
• What telling stories has to do with thought leadership
• Why good storytelling is better for engaging clients and prospects than traditional marketing or PR
• How the "Disneyfication" of stories has blinded us to their deeper purpose and business benefits
• How to identify the true "hero" of your story
• How to know where stories "fit" into six kinds of business communications.
• Why stories compel and factual information doesn't
• Simple ways to Intrigue, Influence, and Impact through telling stories.