Infinite Conferencing Qualifies for Approval from Credit Acceptance
www.creditacceptance.com
Credit Acceptance prides itself on changing lives … one at a time. In 1967, Donald Foss began selling used automobiles in the greater Detroit area, mostly to customers who did not qualify for traditional financing. He incorporated Credit Acceptance in 1972 to provide auto loans to consumers, regardless of their credit history. Credit Acceptance offers its product through a nationwide network of automobile dealers, known as Dealer-Partners, who benefit by selling vehicles to consumers who otherwise could not obtain financing, by repeat and referral sales, and from sales to customers responding to advertisements for Credit Acceptance’s Guaranteed Credit Approval, but who actually end up qualifying for traditional financing. With Credit Acceptance, consumers are able to purchase a vehicle and, in turn, are given the opportunity to improve their credit standing.
“We have 65 Market Area Managers out in the field that we need to communicate with on a continual basis about Web site and financial product changes,” said Susan McKay, sales support manager at Credit Acceptance. “We also have an ongoing need to train our Dealer-Partners about new products and changes that can impact their business goals. Credit Acceptance has been using Infinite Conferencing’s phone conferencing services for about three years, so when we heard about their Web conferencing services, we knew WebInterpoint was the way to go for our training needs.”
Prior to using Infinite Conferencing’s WebInterpoint Web conferencing, Credit Acceptance was loading PowerPoint presentations to the company’s Web site, which was a cumbersome and sometimes unreliable means of getting real-time information to their sales force and Dealer-Partners. After viewing a demonstration of WebInterpoint, McKay found that the ease of use and competitive pricing put Infinite Conferencing ahead of its competitors. She commented that “the simpler it is, the better off we are.” Credit Acceptance uses WebInterpoint for internal training with on-the-go sales representatives, external training with Dealer-Partners, and for presentations to potential Dealer-Partners.
“WebInterpoint is a great tool for training employees out in the field,” stated McKay. “We use desktop sharing very frequently in our Dealer-Partner webinars. We also have a branded log-in page for our webinars at plusprofit.com.”
The branded login page allows Credit Acceptance to leverage the power of its Guaranteed Credit Approval brand while using Infinite Conferencing’s services. Web conferencing participants enter the conference through a page that features the hosting company’s name and logo. This branding is important to sales representatives who, while using Infinite Conferencing’s phone conferencing, can point potential Dealer-Partners to the log-in page and show them how to navigate the Credit Acceptance Web site and how the Guaranteed Credit Approval process works.
Credit Acceptance holds webinars twice a month to demonstrate their services to potential Dealer-Partners. The company uses operator-assisted conferencing for these live presentations that are followed by an interactive question and answer session. Credit Acceptance has also utilized WebInterpoint’s streaming audio capability on several occasions.
“Our Regional Area Managers use WebInterpoint at least once a week to communicate with their employees,” said McKay. “They have all commented that they are not sure how they ever got along without it. Everyone praises its ease of use and some of our outside vendors became interested in Infinite Conferencing’s services from their participation in our webinars.”
McKay also stated that Credit Acceptance hopes to expand its webinar schedule next year to include more presentations to potential Dealer-Partners, and increase current Dealer-Partner and internal training seminars. The company’s Human Resources department is even looking into utilizing WebInterpoint during the interview process.
“Infinite Conferencing is easy to use, and easy to tell others how to use,” said McKay. “I can’t stress enough how wonderful the support from Infinite Conferencing has been, and we look forward to using the company’s services for years to come.”
